The challenges facing the food and beverage industry continue to mount. Increasing consolidation among market leaders and a growing demand for sustainable, organic, Fairtrade and “specialty” food continues to threaten potential profits. Consumers want high quality, but very few are willing to fund high ingredient costs through price increases. Uncertainty in raw materials markets, supply challenges [...]
The sun has barely risen. Time for a drink. Luckily, by the time I stretch and get out of bed, my supportive family usually has one ready for me. They understand that I drink for my health and for the benefit of everyone around me. Not only am I aloof or ornery if I don't have [...]
If you missed Part 1 and Part 2 click the links to read more background on the events that contributed to launching a new Eximware brand. The decision to create a new Eximware logo was the final chapter of an arduous, but rewarding experience. A winning design had to account for our rich company history while [...]
The first part of the new Eximware brand introduction was done silently and subtly. The second phase -an initiative to rename our solutions- was performed in a similar fashion. The nomenclature originally assigned to our solutions- Export Lifecycle Management (ELM,) Trade Lifecycle Management (TLM) and InterCommercial eMarketplace (ICM)- was derived from the areas of the commodity supply chain [...]
Six months ago, Eximware officially stopped capitalizing the “i” and “w” in the company name. Many overlooked the change, but internally the decision to move away from “ExImWare” didn’t come lightly. The old spelling convention and its Pascal Case format identified the commodity trading roles that the company’s founders sought to help with its software and [...]
